Gone are the days when personality was diversified into two – physical and mental. Today, everybody is hustling to create a digital personality of his or her own. Being present and gaining recognition over every possible social platform is the new normal.

Social media is an ecosystem within itself, and it requires proper research to understand this new ball game. There is so much about the internet which is still unknown to us. Being active on social media requires strategizing and is directly related to a popular proverb, ‘Only patience would bear you a sweet fruit’. It requires patience and perseverance to achieve this and it cannot happen overnight.